WHY DO ROSES COST MORE ON VALENTINE’S DAY?
THE SIMPLE ANSWER IS SUPPLY & DEMAND.
(But here is a little more in-depth answer if you’re interested.)
How do you get the most for your money?
- Order local!
- Order early!
- Send a mixed arrangement that includes roses.
- Order colored roses rather than red.
- Take good care of them, changing the water and re-cutting the stems every couple of days!
When only roses will do, we will have them & they will be spectacular!
- Growers need to pinch back their crops in order to time them to be ready for mid February. This leads to a period of lost production & income, which they recover by upping the price of the next crop.
- The amount of labor to harvest these roses triples for valentine’s day. These extra labor charges are also passed along.
- Short days & cold temperatures add to the energy costs need to produce the best.
- Transport costs also increase. Most roses used today come from Ecuador. There’s such a high demand that there is not enough time to wait for a return load. The additional freight needed is also in the price.
- We all want the best! A local florist is ordering their roses a month ahead of time. We know the variety & grower who has the best roses & we’re basically bidding on them to make sure we offer the best quality. This is were you see a fluctuation of pricing from shops. A reputable florist can’t offer a deal on roses. Somewhere that does has most likely bought seconds or thirds that no one else wanted.